Medtech and Marketing: The Secrets to Unlocking Growth
Oct. 7, 2019 • Webinar 2pm ETRegister
Many medtech companies are struggling to achieve growth in an increasingly complex and competitive healthcare landscape. Join ZS experts to learn how a world-class marketing capability can help medtech companies increase their customer relevance, differentiate their offerings from the competition, and sustain long-term financial success.
In this webinar, we’ll discuss how marketing can help:
- Improve competitiveness of the portfolio globally by moving from feature to value innovation
- Enhance the success of new product launches
- Improve portfolio profitability
- Streamline the portfolio to make buying simpler for customers, and create a compelling sales narrative